Job Details

Primary Skills

Job Description: Email Marketing Specialist

Company: K21 Academy (K21 Technologies Pvt. Ltd.)

Location: Remote / Work from Home

Department: Marketing

Employment Type: Full-Time

Experience: 1–5 Years

About K21 Academy

K21 Academy is a global EdTech company specialising in Cloud, AI/ML, Data, and technology

training. We help professionals upskill, earn industry-recognised certifications, and advance

their careers through expert-led training programs and career-focused learning solutions.

We are looking for a results-driven Email Marketing Specialist who can create compelling

email campaigns, build automated workflows, and optimise webinar and post-webinar email

journeys to improve engagement, conversions, and revenue.

Role Overview

The Email Marketing Specialist will be responsible for developing and executing end-to-end

email marketing campaigns, including promotional emails, webinar registrations, event

reminders, post-webinar follow-ups, lead nurturing, and sales conversion sequences.

The ideal candidate should combine strong copywriting skills with hands-on experience in email

automation platforms such as Keap (formerly Infusionsoft), Kit (formerly ConvertKit),

ActiveCampaign, HubSpot, or similar tools.

Candidates with experience in EdTech, online education, professional certification training,

cohort-based learning, or high-ticket course sales will be preferred.

Key Responsibilities

1. Email Copywriting and Campaign Management
2. ● Write engaging, persuasive, and conversion-focused email copy for promotional
3. campaigns, product launches, webinars, and lead-nurturing sequences.
4. ● Develop subject lines, preview text, calls to action, and email content tailored to different
5. audience segments.
6. ● Create email sequences for new leads, registered participants, webinar attendees,
7. no-shows, and prospective customers.
8. ● Maintain consistent brand voice and messaging across all email communications.
9. Email Marketing Automation
10. ● Build, manage, and optimize automated email workflows using Keap/Infusionsoft, Kit,
11. ActiveCampaign, HubSpot, or equivalent platforms.
12. ● Set up trigger-based campaigns, behavioral automation, lead segmentation, tagging,
13. and conditional workflows.
14. ● Develop automated customer journeys based on lead activity, webinar attendance, email
15. engagement, and purchase behavior.
16. ● Monitor automation performance and troubleshoot workflow issues to ensure timely and
17. accurate communication.
18. Webinar and Post-Webinar Campaigns
19. ● Build end-to-end email automation for webinars, workshops, masterclasses, and live
20. training sessions.
21. ● Create registration confirmation, pre-event nurturing, reminder, and attendance-based
22. email sequences.
23. ● Develop post-webinar campaigns for attendees, no-shows, engaged leads, and
24. prospective buyers.
25. ● Design follow-up sequences that drive course enrollments, demo bookings, consultation
26. calls, and sales conversions.
27. ● Coordinate with marketing, sales, and webinar teams to align messaging with campaign
28. objectives.
29. Campaign Analytics and Optimization
30. ● Track and analyze email delivery, open rates, click-through rates, conversions,
31. unsubscribes, and revenue attribution.
32. ● Conduct A/B testing of subject lines, content, CTAs, and sending schedules.
33. ● Identify opportunities to improve engagement, deliverability, lead nurturing, and
34. campaign ROI.
35. ● Prepare regular campaign performance reports and recommend data-driven
36. improvements.
37. Database Management and Deliverability
38. ● Maintain clean and segmented email lists through appropriate tagging and audience
39. management.
40. ● Follow email marketing best practices, including consent management, unsubscribe
41. handling, and deliverability monitoring.
42. ● Collaborate with marketing and sales teams to improve lead quality and conversion
43. rates.
44. Required Skills and Qualifications
45. ● 1–5 years of hands-on experience in email marketing, marketing automation, or lifecycle
46. marketing.
47. ● Proven experience with at least one email automation platform, preferably
48. Keap/Infusionsoft, Kit, ActiveCampaign, or HubSpot.
49. ● Strong email copywriting skills, with the ability to write persuasive, engaging, and
50. conversion-oriented content.
51. ● Practical experience building automated webinar registration, reminder, and
52. post-webinar follow-up campaigns.
53. ● Understanding of lead nurturing, customer journeys, audience segmentation, and
54. behavioral triggers.
55. ● Ability to interpret campaign analytics and optimize campaigns based on performance
56. data.
57. ● Excellent written English, attention to detail, and strong communication skills.
58. ● Ability to work independently in a remote environment and manage multiple campaigns
59. simultaneously.
60. Preferred Qualifications
61. ● Experience working in EdTech, online training, coaching, professional certification, or
62. high-ticket education businesses.
63. ● Familiarity with webinar platforms and integrations, CRM systems, landing pages, and
64. lead capture forms.
65. ● Experience with Zapier, Make, or similar integration tools.
66. ● Knowledge of email deliverability, domain authentication (SPF, DKIM, DMARC), and
67. marketing consent practices.
68. ● Experience collaborating with sales teams to convert webinar leads into paying
69. customers.
70. Ideal Candidate Profile
71. We are looking for someone who can execute campaigns independently from copywriting
72. to automation setup and performance analysis.
73. The ideal candidate:
74. ● Understands how email marketing supports the complete webinar-to-enrollment funnel.
75. ● Can build automation workflows without relying heavily on developers.
76. ● Writes compelling copy that encourages prospects to take action.
77. ● Understands audience behavior and adapts messaging to different lead segments.
78. ● Is comfortable working with campaign deadlines, performance metrics, and
79. revenue-oriented goals.
80. Key Performance Indicators (KPIs)
81. Performance will be evaluated against agreed campaign goals, including:
82. ● On-time execution of email campaigns and automated workflows.
83. ● Webinar registration, attendance, and post-webinar engagement.
84. ● Email click-through rates and conversion rates.
85. ● Lead-to-enrollment or lead-to-sales conversion contribution.
86. ● Email deliverability, bounce rates, and unsubscribe rates.
87. ● Accuracy and reliability of automation workflows.
88. ● Continuous improvement in campaign performance through testing and optimization.
89. Specific targets will be established based on existing campaign benchmarks, audience size, and
90. business objectives.
91. Why Join K21 Academy?
92. ● Work remotely with a global technology education company.
93. ● Contribute directly to marketing campaigns that support professional learning and career
94. growth.
95. ● Take ownership of email marketing automation and webinar conversion strategies.
96. ● Collaborate with cross-functional teams in a growth-oriented environment.
97. ● Develop your expertise in lifecycle marketing, automation, and conversion optimization.
98. Interested candidates: Apply with your updated resume and, preferably, examples of email
99. campaigns or automation workflows you have built. Please highlight the platforms you have
100. used and your experience with webinar and post-webinar campaigns.